Discover the sweet success of becoming a Donut King franchise owner

Serving the Donut King Cinnamon Donut for over 30 years, and is now much, much more than just a donut shop.

Since opening our first store in 1981 we’ve been growing steadily.

We now have over 300 stores throughout New Zealand and Australia, the vast majority of which are owned and operated by franchisees. The sweet simplicity of producing our donuts means that franchise owners are able to focus on their customers and growing their business.

Hear from one of our most successful franchisees and owner of 7 stores, Mick Bulley (who is now also a non-executive director of Retail Food Group Ltd) as he explains the joy of being a Franchise Partner.

Ongoing training and Support

Being part of Donut King’s franchise system means you have full support of tried and tested existing systems together with guidance to help you get into your own business. We give you the tools to grow and run a robust business.


Learning & Development

People from all walks of life can become successful Donut King franchisees. No prior baking or coffee knowledge is required. A comprehensive preliminary training program is provided for all new owners covering theoretical and practical aspects of coffee making, customer service and operational facets.

We provide onsite assistance at opening or takeover stage. Our franchisees have access to comprehensive online training programs, Inspire and RIOT, to help train their team. In-store training is delivered on a needs basis by our dedicated Business Development Managers and Barista Trainers at no additional cost.


Daily Assistance

The Donut King operations team are there to help you, with a dedicated Business Development Manager who will help you set daily targets to help you achieve your goals, assist you with any training you and your staff require to help you get the most out of your business.


Driving Customers to Stores

Donut King’s Marketing Department is a team of qualified professionals with years of experience creating and implementing innovative and successful marketing programs. The marketing team are responsible for all major national campaigns, digital and social media, promotions and point of sale materials as well as helping you with local store specific marketing – all activities having the primary focus of driving customers into your store, increasing store sales and enhancing the Donut King experience for every customer.


Buying Power

The experienced Donut King procurement team have a proven track record of managing key supply chains within the food industry. Their focus is on buying suppliers to deliver quality, supply chain integrity, innovation and value. They utilise the strength across all of our brands to manage this process. All of this means greater savings, efficiencies and service for our franchisees.

Investment Required

New Stores

The investment range for new stores is generally $280,000 – $380,000 plus GST, including the initial franchise fee. The investment level varies depending on the size of the site, equipment required and the landlord conditions or contributions.


Established Stores

The selling price of existing stores is set by the current franchisee, and will vary as does the price of any existing business for sale.



Many factors will determine the cost of converting an existing business to the Donut King franchise system and as such no price range can be offered in this booklet. Please contact Craig Watson on or phone +61 418 360 392 for more information on converting your existing café to the Donut King franchise system.

New Site Opportunities

North Island

  • Auckland
  • Tauranga
  • Rotorua
  • New Plymouth
  • Napier

South Island

  • Christchurch
  • Queenstown
  • Dunedin
  • Invercargill

Which Store Model suits me best?

Donut King’s new store design is available in three formats:

Small Store Layout – 40m2 – 60m2

Large Store Layout – 60m2 – 100m2

Kiosk Store Layout – 24m2 – 30m2

Donut King store are generally available in busy shopping centres and airports. Our small store and kiosk store layouts are predominantly takeaway experiences, while our large store design include a small dine-in seating area.

Talk to our team to discuss the sites that are currently available in your area.

Next Steps to Sweet Success

Contact Craig Watson to discuss suitable sites in your area on +61 418 360 392, or email with your contact details and one of our state based Franchise Recruitment Executives will make contact with you.

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